Top Makeup Trends for 2025: What’s In & What’s Out

TABLE OF CONTENTS

1. The Ever-Evolving Beauty Industry
2. What’s Hot in 2025
   • Eye Makeup Trend
   • Skin Makeup Trend
   • Lip Makeup Trend
3. What’s Out?
4. No Makeup Look—What is It?
5. Conclusion
6. FAQs

The Ever-Evolving Beauty Industry

The beauty industry is evolving continuously. This year is indeed an exciting time to explore the makeup trends that will dominate not just in 2025 but beyond. Whether you are already a beauty enthusiast or just a beginner, keeping up with the latest makeup trends can give you an edge in the rapidly moving beauty world.

This year, the emerging beauty trends feel a bit rebellious. Furthermore, this year sees the preference for Korean makeup. Still, there is much room for experimentation as the trends encourage working with one’s features instead of against them. Whether you emphasize your eyes with a sleek siren and cool eyeliner or highlight your nose for a doll-like, adorable aesthetic, it’s all about experimenting to see what suits you best and, most importantly, what makes you feel your best.

What’s Hot in 2025

Eye Makeup Trend

• Siren Eyeliner
  Shimmery eyeshadows have been replaced with cool-toned browns and smoky grays. It was only a matter of time before the siren eyeliner became the trend. Sea witchery has become one of the hottest trends in 2025, so sharpen your eyeliner pencils to get the look. The same elements of shimmery silver highlighters, ethereal skin, and metallic eyeshadow accents remain, but now have a moodier twist with sharp black liquid liners that create an elongated siren shape and a soft matte or semi-matte skin subbing in.
  
  
• Brown Lashes
  The days when black lashes were the default choice are gone. This year, brown lashes are becoming more and more popular for a natural, soft appeal. Furthermore, brown lashes offer a more understated look, seamlessly blending with hair tones and lighter natural lashes.
  They’re perfect for those who want a noticeable enhancement with the intense black extensions. Brown lashes are ideal for redheads, blondes, and anyone who wants to embrace a more natural, softer aesthetic, adding dimension for a more realistic effect.

Skin Makeup Trend

• Korean Beauty Cloud Skin
  Without a doubt, when it comes to beauty, Korean brands are on an entirely new level. The latest skincare trend to come out of the K-beauty industry is cloud skin. It’s the softer version of the sought-after glass skin trend in 2024, focusing on the same value of creating an iridescent glow, but with a slightly matte and subtle finish.
  It’s all about cultivating a complexion that looks soft with emphasis on using Korean-based skincare products. Cloud skin can be achieved by using moisture-rich, hydrating products to create a perfect dewy base.
  
  
• Blush Combinations
  Blush combinations are hot these days. Creating a custom concoction of blush is a fun way of experimenting with makeup this year. It adds dimension to one’s look and also looks terrific on camera, making you look unique.
  Nevertheless, you’re not limited to just mixing blushes. You can also combine it with your highlighter.

Lip Makeup Trend

• Strawberry Lips
  This year, it’s all about juicy, bitten lip tones. Warm terracottas and sheer berry hues enhance the natural lip tone instead of masking it. Strawberry lips are the popular choice.
  
  
• Lip Gloss
  A lip gloss offers a lightweight, moisturizing effect that refreshes the lips throughout the day. Moreover, there’s a growing desire for versatile lip glosses that provide additional benefits, such as plumping, hydration, or even SPF protection. Glosses infused with beneficial ingredients like vitamin E, hyaluronic acid, and natural oils are very popular today, combining beauty enhancements with skincare.

What’s Out?

Expect to move away from heavy, perfect makeup looks in 2025. Instead, go for the more natural, diffused aesthetics, with trends that include a soft eyeliner, subtle blush, and plum-toned makeup.
Here’s a breakdown of what’s out this year.

• Heavily contoured, over-the-top looks. The focus now is on less harsh, more natural makeup applications.
• Classic bold red lips. Rather, there is a rise in plum and berry pouts.
• Perfectly defined brows. Bolder and more sculpted styles are taking the backstage.

No Makeup Look—What is It?

This year, the no-makeup look puts emphasis on the barely-there, natural aesthetic. It focuses on the subtle enhancements and natural shades to highlight the natural features of the face instead of a layered, heavy look. Because anyone can achieve the look regardless of age and skin type, and with little to no makeup skills, the trend is here to stay.

Furthermore, you can go for affordable products that can make you look not too made up but not entirely barefaced. In Makeup Trends 2025 India, the following are great tips to give you a no-makeup look.

1. Prepare your Skin
   A strong skincare routine is paramount. Cleanse, tone, and moisturize your skin. Apply a blurring primer to visibly reduce big pores for a smooth and even base.
   
   
2. Skip the Foundation
   For a simple, no-makeup look, skip the foundation. If you want to add a light makeup layer, go for a lightweight foundation or a skin tint that has a sheer light coverage.
   
   
3. Correct Concealer
   Use a concealer to strategically cover up blemishes and brighten up your complexion. Furthermore, consider dusting some setting powder lightly on your T-zone and under the eyes.
   
   
4. Add Cheek Color
   Add a tiny amount of blush to the apples of your cheeks for a natural flush.
   
   
5. Easy on the Eyes
   Eye makeup should be simple. Use cream or pink eyeshadow and brown eyeliner for a natural eye definition.
   
   
6. Illuminate the Face
   Add a liquid highlighter or strobing cream instead of sparkly highlighters for a simple no-makeup look. Furthermore, you can mix highlighter with a primer for a natural-looking glow from within.
   
7. Better Lip Looks
   Keep lip makeup soft by using a lip balm or cream lipstick that mimics the natural shade of your lips.
   
   
8. Mist Away
   Setting sprays are great for locking in our no-makeup look. It also refreshes your skin throughout the day.
   

Conclusion

The beauty landscape in 2025 is poised for even more growth, excitement, and innovation. If you’re passionate about becoming a part of the dynamic beauty world, today is the perfect time to pursue your beauty journey. Mint Academy is committed to giving you knowledge on the latest trends and a network of industry professionals to get you started on your beauty career.

FAQs

1. What are the makeup trends for 2025 that makeup artists should know?
   The makeup trends this year and beyond are all about clean beauty, individuality, and experimental textures.
   
   
2. What’s the target market for the beauty industry?
   Typically, the target market includes people of all ages and genders who are into makeup, skincare, personal grooming, and hair care.
   
   
3. Why is Korean skincare the hype nowadays?
   While many factors can be attributed to its popularity, such as K-pop, K-drama, and more, Korean skincare and beauty have gained immense popularity mainly due to the ingredients.
   
   
4. Are makeup courses beneficial?
   Yes. Particularly for those who seek professional careers as beauty experts or even those who want to enhance their skills.
   
   
5. Why go for a natural makeup look?
   A natural makeup look is appealing for its simplicity and how it enhances the natural features without looking overdone.